YOUR VISION, MY DESIGN

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For 24+ years, I've been a highly creative and results-oriented Art Director, Graphic Designer, and Artist. My passion lies in bringing brands to life through visuals that forge strong connections, achieve strategic goals, and deeply resonate with audiences. I specialize in impactful visual storytelling, meticulously combining bold typography, striking imagery, and unwavering attention to detail to design compelling, immersive experiences.

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My distinguished career includes leading creative initiatives for prominent organizations, notably highly classified projects for clients like NASA and the Department of Defense (DoD). I leverage art direction, design, and cutting-edge AI (including Prompt Engineering and AI image editing) to transform ideas into impactful realities, ensuring measurable impact in every project.

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MY EXPERTISE IS DEFINED BY

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• Leading Visionary Creative Direction: Guiding teams to develop and execute resonant campaigns across all platforms, from concept to completion.

• Driving Strategic Brand & Digital Transformation: Expertly developing comprehensive brand identities and translating complex information into engaging, accessible content.

• Seamless AI Integration: Proficiently leveraging AI tools for innovative, efficient, and measurable outcomes in visual communication.

• Navigating Sensitive Projects: Proven trust and experience in managing and executing highly classified work for top-tier organizations.

• Crafting Impactful Visual Narratives: Designing captivating experiences that leave lasting impressions across advertising, publications, and digital channels.

 

I approach every project with unwavering standards, bold innovation, and a genuine passion for creating work that deeply resonates and achieves its purpose.

 

MY CORE VALUES

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• Determined Guidelines: Delivering impactful work without compromise.

• Passion & Purpose: Fueling design with genuine purpose for resonant experiences.

• Bold Innovation: Pushing creative boundaries with calculated risks.

• Authenticity & Humanity: Developing work that deeply resonates with people.

• Serious About My Design: Dedicated to the work, valuing collaboration and open communication.

 

TECHNICAL TOOLKIT

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Software & Creative Platforms:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro, Fresco)

• Figma

• Canva

• Adobe Firefly

• AI-assisted design tools

 

Proficiencies:

• Visual Communication

• Typography

• Layout & Composition

• Image Manipulation

• Brand Strategy

• Digital & Print Design

• Web Design

• Pre-Press

• Accessibility

• Project Management

• Client Consultation​

 

Languages: Fluent in Spanish and English.